Dainik Bhaskar owned by DB Corp Ltd was established in 1956 when there was a dearth of good hindi newspaper in the country. Today the average circulation of Dainik Bhaskar has touched 2,268,042 copies daily.
Reasons for Popularity:
Dainik Bhaskar adopted an extremely aggressive marketing strategy to reach out to readers both in Madhya Pradesh and other parts of the country. It is said that the newspaper house hired a team of professionals who conducted a survey on two hundred thousand possible newspaper purchasing families. Not only did the team provide them a prototype copy of the newspaper modeled on their likes they also offered them subscriptions at discounted rates.
Dainik Bhaskar is also popular because of the meticulous analysis of socio-economic events and top of the line editorial content compiled by excellent hindi columnists. Readers of all ages like to read Dainik Bhaskar because of the range of supplements released by Dainik Bhaskar which are informative and entertaining at the same time.
Growth of advertising in Dainik Bhaskar:
Dainik Bhaskar has an impressive list of editions that cover states like Rajasthan, Punjab, Gujarat, Madhya Pradesh etc. Therefore most people prefer booking ads in Dainik Bhaskar, especially to reach out to readers in Central and North-West India.
Within a few years of its launch Dainik Bhaskar clinched the position of being number one newspaper in Madhya Pradesh from another popular Hindi daily Nai Duniya. Now it is clearly the most read newspaper in Central India with steady readership in other areas like Delhi, Jaipur, Chandigarh etc.